Do you want to know how to attract visitors to your blog? How to use Pinterest to grow blog traffic?
Traffic is the key focus area of every blogger especially when we are starting and trying to find our people.
There are many ways to attract visitors to a blog but the most important and the beginner-friendly is Pinterest.
Pinterest is one of the most loved platforms and people visit this platform when they need help -to find beautiful cake recipes, ideas on home decoration, crafts and DIY, healthy food recipes, party ideas, holidays, and many more.
It’s a visual platform where there are so many beautiful pictures aka pins to attract visitors’ attention.
Pinterest is my main source of traffic and from day one, this platform has helped me grow my blog.
How to Use Pinterest to Grow Blog Traffic?
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In this post, I’m going to share 11 tips that I used to grow your Blog Traffic using Pinterest.
But first thing first, do you even have a blog???
Have you laid the right foundation for your blog?
If you are blogging to make some extra income or fire your job and become your own boss, then you need to do some groundwork first.
You need to have three basic things in place to start your money-making blog, your gateway to laptop lifestyle.
Let’s get these three basic things in place before even jumping to Pinterest.
1. Right Hosting
If you want to make money from your blog then you got to self-host your blog on the right hosting company and WordPress.org platform.
You can certainly start your blog for free but then it’s more for a hobby blog. A blog that is more like your online journal.
Personally, I user Sitegroud for all my blogs but Bluehost is also a popular choice among bloggers.
Whether you go with Siteground, Bluehost, or any other hosting company, please start your blog with a self-hosted platform.
Bogging is one of the lowest startup business models. Unlike other businesses, you don’t need a huge investment to start a blog but a paid hosting plan is a must.
You do not want to go through the hassle of shifting your blog from a FREE platform to a PAID one.
It’s A BIG HEADACHE.
That’s why start right.
Get your Hosting with Siteground for just $4.95/mo – a price of just one Starbucks coffee. Believe me, its the best investment.
Get started with Bluehost for just $3.95 /m
Note: Hosting plans are always paid yearly.
2. Domain Name
Before we learn how to promote your blog post, we need to get a domain name or blog name for your blog.
There are many domain name provider but the best and the cheapest one is Namecheap.com
I wouldn’t suggest getting the domain name from the host because if for some reason you want to move to a different provider then you’ll be stuck for the domain name and it could be a lot of hassles.
Namecheap is just a domain name provider and there is no binding.
Get Your domain name from Namecheap.
3. Blog Theme
There are lots of free themes out there and there is no harm in that but if you want to sound like a serious blogger then you got to have a paid theme.
A paid theme gives you flexibility, there is a whole range of customization available for you to match your taste.
Also, once you get a paid theme, you’ll not waste anyone time trying all the free themes available on WordPress.
In a way, you’ll help yourself a lot.
A few reliable and popular themes are:-
The theme forest has thousands of beautiful themes to suit any blog type. Every purchase comes with free 6 months support to help you set up the theme.
If you are looking for feminine them then Restored 316 has lots of options to choose from. These themes are specifically designed for Girl Bosses.
Now that we have covered the foundation for creating a professional, money-making blog.
Let’s jump into 11 Pinterest tips to grow your blog traffic.
11 tips on how to use Pinterest to grow your Blog Traffic
1. Create Business Account
If you are planning to use Pinterest for your blog or business then it makes sense to create a business account or switch your personal account to a business account.
A business account allows you to view Pinterest analytics.
This will show you your popular pins, boards, and many more which is helpful for repinning and promoting pins to drive traffic to your blog.
A business account allows you to see the analytics – find out which board & pins are performing and which are not.
This is a helpful tool to decide your next step.
2. Have a Complete Bio
Use this real estate wisely. This is your chance to tell your visitors what is your blog/ business is all about.
So give a full description of your blog and content you would be pinning in a few words.
If possible upload a nice picture or a logo of your brand.
3. Create brand relevant boards
Create boards that are specific to your niche or topic. You want to attract visitors and followers who are interested in your niche.
Stick to your niche, at least in the beginning when you are establishing your brand.
If you blog about blogging and you create a board about home office then it makes sense as these are related areas.
4. Board description, keywords, and categories
It is very important to add a proper description and keywords to your boards. Also, assign it to the right category.
If you want the Pinterest algorithm to find your pin and display it on home feed then please pin it to your personal boards with the right keywords, description, and category.
You cannot force this to other’s boards and group boards but you can do this to your own boards.
If you are yet to add board description then click on the edit button on your board and add necessary keywords and description.
In the below image, see the relevant keywords- crochet for beginners, crochet clothes, crochet toys, and more.
The board description and keywords match the board name. It is also added to the right category- DIY and Craft.
These small tweaks make a big difference.
5. Make use of Featured Boards
Featured boards are an awesome way to give a glimpse of your pins and contents to your visitors.
You can add five boards to featured boards.
Always add your mainboard followed by the other topic boards that you blog about.
Featured boards are a way to showcase your best boards as well as the relevant content that you pin.
6. Pins, Pins, and Pins
Pinterest is a visual platform and pins are your bridge to attract visitors to your blog.
Please bear in mind- a pin can literally make or break your blog traffic from Pinterest.
Create beautiful, eye-catching pins. Pins that are bright and contrasting colors.
If you are not sure then have a look at pins(others) that you are pinning.
Check pins of top bloggers and see the color combinations, fonts, and style that they are using to drive Pinterest traffic.
Also, mention your brand name or logo on your pin to make your audience familiar with your brand.
7. Vertical Pins
It is already said by many Pinterest gurus and in my courses that Pinterest loves vertical pins. So, create vertical pins.
My pins are usually 620*1200 pixels. I use Canva – a free application to create my pins.
Some bloggers are also creating 600 *1100 pixels pins. Play around and find the one that suits your audience.
Remember, nothing is permanent here so keep yourself updated and keep experimenting with colors, fonts, and styles of your pins.
8. Enable Rich Pins
Rich Pins are pins that include your website address and meta description underneath the pin image.
Rich pins also have bold descriptions when they’re showing up in a feed, making them much more noticeable than non-rich pins.
If you want to set up rich pins then follow instructions from this post.
9. Group Boards
Group boards are a nice option to get more eyes on your pins.
Join niche-specific group boards for better results.
Don’t just join any group boards for the sake of joining it.
It will be more helpful if you join group boards where your audience hangs out.
Also, avoid joining group boards with fewer engagements which means hardly any other members pin from the group board.
Tailwind is an automatic pin scheduler that shows your engagement level of group boards.
10. Pinning schedule
Be consistent and pin at least 2or 3 times a day if you are manual pinning. If you are using automatic pin scheduler like Tailwind then spread your pins across the day.
Tailwind also shows your best pinning time- a time when most of your pins are getting re-pin.
This is another benefit of Tailwind. You can try Tailwind for Free 100 Pins before committing to it.
If you find it helpful and time-saving then you can either go for a monthly plan or yearly plan depending on your requirement.
Also. do not just rely on Tailwind or any other automatic scheduler. Spend some time on the platform as well. Manual pinning helps.
When I started I was tight on a budget so, I manually pin all my pins and grow my account. This particular ebook on manual pinning is a must-read to understand Pinterest and its algorithm and how to manually pin and grow your account – Pinteresting Strategies
This ebook helped me a lot when I was starting out. I still refer to it sometimes.
Personally, my pinning schedule is a combination of manual pinning and tailwind. Tailwind is very helpful when you are not in front of the computer every time.
You can simply schedule your pins and rest assured that it’s getting there in front of your audience.
It’s also helpful when you are traveling or have guests to attend, or live in a different time-zone and want your pin to be pinned around the US or UK time zone.
11. Be Social and repin other content
This the main reason we are using Pinterest. I found that more I pin other’s pins my account activity increases. Also, when you are new and you have fewer pins then it’s very helpful to pin other’s pins that are relevant to your topic. Pins that are beautiful and attractive.
This way you account to get more engagement even though its a new account.
There is no such idea as a new account or an old account. An old account can have very fewer engagement than a new account. It only depends on your pinning schedule and pins.
I hope I was able to make some sense and these tips to use Pinterest to grow blog traffic will help you to attract thousands of visitors to your site.
Tip: If you are unsure of pins and ideas then visit your favorite or success bloggers Pinterest account.
Examine their pins. View a few other pins and take inspiration from there.
I do this myself when I’m unsure about my pins color or fonts. same goes for your blog post ideas too.
Keep yourself updated.
If you need any help do message me. Happy Pinning!!